Award-Winning Customer Insight & Qualitative Research Consultant
I am Alex Charlton, an award-winning customer insight consultant with a passion for helping companies make better business decisions.
I believe in combining the best research approaches that human, cultural, and artificial intelligence have to offer. This allows me to separate the signal from the noise, and reveal the human stories that drive customer decision-making.
Over the years, my clients have included the likes of Amazon, the BBC, Microsoft, Netflix, Samsung, Starbucks, and Twitter…. however, I measure success not by the logos I have collected, but by the impact of the work I have delivered.
The Edge
Sharp, independent thinking meets flexible execution. No corporate bloat. No rigid frameworks. Just crystal-clear insights that drive decisions.
Built to adapt: Whether solo or leading teams, I shape the approach to your challenge
Battle-tested experience: Trust earned through >20 years of delivering excellence for demanding clients
Business obsessed: Every insight connects directly to your business objectives
Zero bureaucracy: Independent operation means faster, smarter solutions
The Sweet Spot
Bring me in when you need.
A research strategist who assembles dream teams and delivers game-changing insights
Qualitative expertise that digs deeper – from full project ownership to supporting an existing team with moderation and/or analysis
Expert synthesis of your existing knowledge to join the dots across disparate data and squeeze out every last drop of value
Workshop facilitation that transforms customer insights into innovation gold
Thought Leadership
It all starts with a conversation.
I am always looking to explore fresh opportunities and relish working internationally. If you have a project that you’d like to discuss, please get in touch and let’s see if we can make something happen.