Transcription
Intelligence
Enhancers
Analysis
Testing
Reports
Visualisation
+ Reporting
Left alone, a language model gives you the most plausible answer, not the true one. So we built the truth into the system around it: retrieval anchored to your actual data, several models each doing one narrow job, and every finding traceable back to what a real person actually said.
Most qual AI tools group similar quotes and label the piles. That's coding, not analysis. True Stories runs your data through 200+ behavioural science and consumer psychology frameworks to get at why people say what they say, why they do what they do, and why the two so often differ.
Upload, analyse, then generate the full report pack – one workspace, one sitting. No exporting between tools, no reformatting, no waiting on a queue, no dead time between the steps that actually need your judgement. Most projects go from raw transcripts to finished deliverables inside two hours.
Translate before you analyse and nuance, idiom and emotional register go with it – along with your best insights. True Stories works in dozens of languages natively and weights each one evenly, so the biggest market doesn't drown out the rest. The original words survive from upload to final report.
Every response is a starting point, not a verdict. Push on the reasoning, bring your own hypotheses, argue with the conclusions – then hit Synthesise and the whole exchange folds back into the analysis. Your read of the room carries into the final report alongside its read of the data.
Every prompt, framework and output has been shaped by 25 years of doing the job – printed transcripts and highlighter pens, voice recorders and spreadsheets, and now this. Built by someone deeply passionate about the art and science of qualitative research, for people who feel the same way.
"I’ve tried all the usual qual AI analysis tools and found them to be underwhelming. True Stories is in a class of its own. I’m almost speechless to be honest."
"It goes beyond reportage into models of thinking that challenge you to see more, think more and feel more. Like another researcher in the room – one who has read every book on psychology and behavioural economics."
"Not just a faster way to work, but a genuine thinking partner that pushes the analysis further than I would typically get to on my own."
"I was always sceptical of AI and usually disappointed. The fact it’s been programmed to really understand human psychology makes it unique. It’s now my regular research ally."
"It’s unique in the space and helps us think through more knotty problems – an extra team member that provides inspiration and new angles. We love it."
"True Stories identifies patterns in the data that we truly might have missed, delivering in minutes what would have taken us several days."
"You can tell True Stories has been built by a proper researcher with a genuine passion for the craft – and it’s pushed forwards what’s possible in our industry."
