AI Qualitative Research Software
Created by customer insight professionals, for customer insight professionals.
True Stories establishes a new benchmark in AI analysis of qualitative market research data. Packed with 150+ marketing, consumer psychology, and behavioural science frameworks, it takes analysis to a new level - helping you squeeze every last drop of value from your research transcripts.
Analysis, not summarisation
Most AI tools group similar quotes and label the piles. True Stories applies 150+ established frameworks from marketing, consumer psychology, and behavioural science to get to the heart of why people behave the way they do.
Multiple AI models working together
Not one AI model, but many - each chosen for a specific job. Embedding models for semantic understanding. Retrieval models for finding the strongest evidence. Reranking models for prioritisation. And large language models with extended thinking for the analysis itself.
From transcripts to debrief documents
Upload your transcripts. Run your analysis. Generate a complete set of debrief-ready documents - a strategic synthesis, a narrative for client presentations, an executive summary, and full appendices. All from a single project workspace.
Multilingual by design
Upload transcripts in dozens of languages without translating anything. Do all your analysis and reporting in English. Support your findings with verbatim quotes in the original language, or translated natively within the platform.
Built to be challenged
Every analysis supports follow-up conversation. Ask "how did you arrive at this?" and get a proper answer - which transcripts contributed, which segments showed the pattern, where the evidence is strong and where it is tentative. Think of it as a conversation with a very thorough analyst.
Built by qual researchers, for qual researchers
Created by a practitioner with 25 years in qualitative research and over 1,000 group discussions to his name. Every prompt, every framework, every output has been shaped by someone who has spent a career doing this work by hand - and knows what good looks like.
See it in action.
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